The reason for staying consistent across other sites is that Google tends to look around and verify crucial contact details to ensure they’re providing the correct data. as well as the contact information provided on your own website. Make sure that you have accurate profile and cover pictures that your website link, phone number, physical address, opening times, and company name are all up to date and that this data is consistent across any other listing sites you may be visible on, such as, Bing, Facebook, TripAdvisor, etc. Even if your listing has been live for a while, it’s always worth a double-check. You’ll want to make sure that all the basic business information on your profile is present and correct. And congrats – your listing will be live shortly! Optimising Your Google My Business Listing The Basics Once you receive the card, head over to again, log in, and enter the code on the card where prompted. The card will take about 5 days or so to arrive, but you’ll still be able to edit and optimise your listing in the meantime. This is basically to prove to Google that you’re a real company operating out of a legitimate address, and to protect against people setting up phony listings. You will need to enter a few essential pieces of information about your company and then Google will send you a postcard with a verification code before your listing is visible to others. Head on over to and click “start now” to begin. You just need a Google account (if you use Gmail, you already have one), a postal address for your business (not a PO Box), and of course a business to list. If you’ve not already signed up to GMB, it’s easy and totally free. As you can see, it also finds customer reviews from elsewhere to enhance the information provided ( and Facebook shown in this example). This kind of listing is also made possible thanks to the company’s GMB listing. GMB is also important for attracting interest from mobile Googlers if you’ve ever searched for a business on your phone, chances are you will have come across a profile like this where you can call the company directly, get directions and see reviews all from one screen. Listing your business on GMB is essential for those looking to increase their visibility within the local geographic area. Knowledge graphs and map packs all take information from verified GMB profiles, so once you’re listed, you have a chance of showing up in either of the above ways, especially in local search. Not only are GMB listings free and easy to set up, they can provide your business with a significantly increased area of screen “real estate” on the search results page. …or “map packs” (sometimes also known as the “local 3-pack”) which look like this: It performs many of the functions of a business listing site, but because it’s provided by Google it also offers a number of crucial benefits to your visibility across Google services.Ĭreating a Google My Business profile gives you the chance to feature in Google “knowledge graphs” which look like this: Google My Business (GMB) is a free resource provided by Google to list your business online. Whether you’re totally new to Google My Business, or you have a listing that’s overdue for a bit of TLC, let’s explore everything you need to know to make the most of your listing. Mastering your Google My Business profile can help feature you in local search, can give prospects essential information about you at a glance, and can get eager clients in touch with you quickly while their purchasing intent is still high. Google My Business is a free, yet essential tool for increasing your online visibility.
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